The #1 Mindset Shift Bloggers Must Make With Their Email Lists
The blogging landscape has changed tremendously in the last several years, and anyone who can’t keep up with all the adjustments, risks losing a lot of potential readers. Today’s post is a short action-oriented suggestion for anyone who is trying to build their readership.
Mindset Shift for Email Lists
I’ve written about the idea of micro-blogging and using social media strategically before, but this advice is related to your email list.
Most bloggers try to attract readers to their blog like this:
Email to Blog graphic
In this model, bloggers use their email newsletter to get readers over to their blog. The blog post is where you spend most of your time, designing, formatting, etc. Then you either use an RSS driven email notification or a quick newsletter to feature your post and get people to click over.
But in 2016, bloggers need to start reversing the trend. Email marketing is still the best way for any online business – bloggers included – to connect with their audience. My suggestion is to spend AS MUCH time working on your email as you do on your blog post. Turn off auto-RSS notifications as well, since you aren’t able to control the email subject line or the content when they are sent out automatically.
This is the model I suggest…
Blog to email graphic shift
Rather than seeing your email list as a broadcast channel to your blog, see your blog as a broadcast channel to your email list. This is w
The blogging landscape has changed tremendously in the last several years, and anyone who can’t keep up with all the adjustments, risks losing a lot of potential readers. Today’s post is a short action-oriented suggestion for anyone who is trying to build their readership.
Mindset Shift for Email Lists
I’ve written about the idea of micro-blogging and using social media strategically before, but this advice is related to your email list.
Most bloggers try to attract readers to their blog like this:
Email to Blog graphic
In this model, bloggers use their email newsletter to get readers over to their blog. The blog post is where you spend most of your time, designing, formatting, etc. Then you either use an RSS driven email notification or a quick newsletter to feature your post and get people to click over.
But in 2016, bloggers need to start reversing the trend. Email marketing is still the best way for any online business – bloggers included – to connect with their audience. My suggestion is to spend AS MUCH time working on your email as you do on your blog post. Turn off auto-RSS notifications as well, since you aren’t able to control the email subject line or the content when they are sent out automatically.
This is the model I suggest…
Blog to email graphic shift
Rather than seeing your email list as a broadcast channel to your blog, see your blog as a broadcast channel to your email list. This is w
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